Meta's Crypto Advertising Rules: What Advertisers Need to Know
Meta allows cryptocurrency advertising on Facebook and Instagram, but requires prior written authorization for certain categories.
Crypto exchanges, trading platforms, lending services, and wallet providers with transaction features must obtain approval before running ads.
However, blockchain news, educational content, event promotions, storage-only wallets, NFT products, and professional crypto services can run ads without prior written permission from Meta.
The company removed over 159 million scam advertisements in 2025 and aims to have verified advertisers generate 90 percent of total ad revenue by the end of 2026.
Meta's content policy team flags ads featuring guaranteed returns, unrealistic APY claims, or get-rich-quick messaging, which can face rejection under Meta's advertising standards.