Crypto

MicroStrategy's $250 Bitcoin Jordans: A Marketing Tool or Currency?

Guavy AI Editorial Team Published September 8, 2026

Instruments

BTC

MicroStrategy, a company known for its large Bitcoin holdings, has released a new product that might raise some eyebrows. The company's latest offering is $250 'Bitcoin' Jordans, but there's one big catch: you can't buy them with any actual Bitcoin. Instead, the company only accepts credit cards and Apple Pay.

MicroStrategy currently holds an impressive 845,050 Bitcoin, but CEO Michael Saylor has admitted that his mantra of never selling was just a marketing slogan.

This news might lead some to question whether Bitcoin is truly considered a currency by those who claim to be its biggest advocates. If MicroStrategy won't even treat it as a means of exchange for their own products, what does this say about the legitimacy of using Bitcoin as a form of currency?

MicroStrategy's $250 Bitcoin Jordans: A Marketing Tool or Currency?

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