moomoo Sees 50% Jump in Crypto Buyers as Retail Demand Expands

Retail brokerage moomoo has seen a significant surge in crypto buyers, with a 50% increase in users purchasing digital assets. This jump reflects both new users arriving from other venues and existing equity and options traders adding crypto to their portfolios.

Albi Mema, director of crypto operations at moomoo U.S., stated that the pickup is due to lower costs and a wider product lineup, including event contracts, drawing customers across the platform. Bitcoin and BTC are still the most actively traded coins on the platform, but other assets like LTC and ETH have gained traction with users.

Mema described moomoo's user base as self-directed, multi-asset investors who increasingly treat crypto as part of a broader portfolio. As crypto access becomes more widely available, brokers are competing on the quality of the surrounding experience, including data, charting, AI tools, and education.