moomoo Sees 50% Surge in Crypto Buyers Amid Broader Demand

moomoo, a retail brokerage firm, has seen a significant surge in users buying cryptocurrency. According to Albi Mema, director of crypto operations at moomoo U.S., there was a 50% increase in users purchasing digital assets.

The company's crypto activity is led by Bitcoin and BTC, but the mix is broadening as users increasingly turn to other coins such as SOL and ADA. These assets have gained traction among moomoo's customers and are consistently among the most actively traded on the platform.

Mema noted that there was significant overlap between moomoo's crypto users and those trading stocks and options, describing a self-directed, multi-asset investor base that treats crypto as part of a broader portfolio. As crypto access becomes more widely available, brokers are competing on the quality of the surrounding experience, with features such as data, charting, AI tools, and education.

moomoo is narrowing the gap between institutional and retail infrastructure, said Mema, adding that institutions have sophisticated custody, settlement data, and risk infrastructure, while retail investors have often been given little more than a price feed and a buy button.