Nike Joins Solana Tokenized Stock Market with $NKE Launch

Nike has become the latest major consumer brand to enter Solana's rapidly expanding tokenized stock market, thanks to the Sunrise platform. The $NKE token was launched on Solana via Backpack Securities, allowing users to trade Nike's equity on the blockchain.

The launch marks a significant milestone in the growth of tokenized stocks on Solana, with major brands like Nike joining the likes of SpaceX, Micron, and GoPro. According to Sunrise, this move signals the increasing adoption of traditional equities into the blockchain economy.

Solana's tokenized-equity segment has been growing rapidly, with the network now hosting a range of assets, including AMC Entertainment and Intel. The addition of Nike's stock adds significant value to the market, with the company reporting revenue of $46.4 billion for fiscal 2026.