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Nike Stock Hits 12-Year Low Amid Ongoing Struggles

Guavy AI Editorial Team
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BTC NFT
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Nike's stock has hit its lowest point in over 12 years, closing at $39.09. This price is nearly 78% lower than its peak in 2021, and underperforms Bitcoin's 50% decline during the same period.

The company's struggles are multifaceted. Revenue remains flat due to challenges in direct sales and the China market, which has been a significant contributor to Nike's business.

Nike acquired NFT studio RTFKT shortly after its 2021 high but shut it down in 2025 amid legal issues.

A new CFO is starting amidst ongoing struggles, and Wall Street remains cautious with mixed price targets ahead of upcoming earnings.

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