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Pochettino Locks Down US Soccer Deal Through 2030 World Cup, Crypto Firms Take Notice

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US Soccer has offered a four-year contract extension to head coach Mauricio Pochettino, keeping him on the sidelines through the 2030 World Cup. This move reflects the federation's confidence in his abilities, despite the USMNT's round-of-16 exit as co-hosts of the 2026 tournament.

Pochettino currently earns $6 million annually plus a $2.5 million signing bonus, making him the highest-paid coach in USMNT history. The extension proposal was presented in late June 2026, but Pochettino's decision has been delayed until after the 2026 World Cup concludes.

The move may open doors for crypto sponsorship plays. Firms like Kraken and Chiliz are exploring opportunities linked to the 2026 World Cup. Chiliz's CHZ token powers Socios.com, a fan engagement platform used by major clubs worldwide. A USMNT partnership would represent Chiliz's most significant entry into American soccer.

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