Porsche Shuts Down NFT Club Following $20M Digital 911 Experiment

Porsche has announced that it is closing its NFT club after conducting an experiment with digital collectibles. The project, which aimed to create a unique ownership experience for customers, was launched in March and featured a limited-edition digital Porsche 911 valued at $20 million.

The car's digital version was created using blockchain technology and minted as a non-fungible token (NFT). However, the company decided not to pursue further developments with the project due to its experimental nature.