Reap, a global financial technology company, has entered a landmark partnership with Collinson International, the owner and operator of Priority Pass. This collaboration enables Reap's clients in the digital-assets landscape to offer premium travel benefits to their customers. Eligible Reap cardholders will gain access to Priority Pass' global network of over 1,900 airport lounges and travel experiences, including spa, sleep pods, dining, and more.
The partnership comes as travel benefits take on a more central role in enhancing customer value and engagement. According to Collinson International's research, access to airport lounges is ranked as the most desirable travel benefit. In Asia Pacific, 92% of respondents agree that travel rewards and benefits encourage card use for everyday and travel expenses.
As the payments landscape continues to evolve, the ability to provide experiential value is becoming an increasingly important differentiator among financial products, said Rom Remy, SVP Commercial, APAC at Collinson International. 'Travel experiences offer payment providers a powerful way to deepen customer engagement, build loyalty and lifetime value.'