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Ripple Brings XRP Branding to Louisville Basketball

Guavy AI Editorial Team
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Ripple has signed a multi-year partnership with Louisville Athletics that will place the XRP logo on Denny Crum Court during men's and women's basketball home games from the 2026-27 season.

The agreement covers Louisville's men's and women's basketball programs. Ripple will support financial and technology education for student-athletes and the campus community.

Louisville is the latest U.S. college athletics program to secure an XRP sponsorship. The university described the arrangement as a strategic brand partnership developed with Learfield, the media and technology company that manages commercial partnerships for college athletics programs.

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