Ripple Brings XRP Branding to Louisville Basketball Arena

Ripple has expanded its college sports sponsorship campaign by partnering with Louisville Athletics to bring XRP branding to Denny Crum Court, the home of the University of Louisville's basketball team.

The deal marks Ripple's next step in trying to gain more mainstream recognition for XRP and continues the company's efforts to increase brand visibility beyond traditional cryptocurrency channels.

This is not the first time Ripple has sponsored a college sports program, as it previously partnered with Kansas Athletics and the University of Florida. The new deal brings XRP branding directly into the Cardinals' basketball arena, making it highly visible to fans at home games.