Ripple Lands $5M Deal with University of Florida to Display Crypto Logos

The University of Florida has signed a multiyear deal with cryptocurrency company Ripple that includes on-field logos at Ben Hill Griffin Stadium. The logo for XRP will appear at both 25-yard lines, beginning with Saturday's game against FAU. According to the Orlando Sentinel, this partnership is worth $5 million annually, making it one of the largest in college sports.

The deal provides Ripple with digital properties and event signage, as well as opportunities for financial and technology education for Florida student-athletes and the campus community. This includes both traditional finance and digital assets. The company's logo will be visible to fans during games at Ben Hill Griffin Stadium.