Ripple Partners with Kansas University for Five-Year XRP Athletics Deal

Ripple, the company behind the XRP cryptocurrency, has secured a five-year jersey-patch deal with the University of Kansas. The deal will feature the XRP logo across all Kansas athletics uniforms and venues. Ripple CEO Brad Garlinghouse's ties to Kansas, where he studied and served as student body president, reportedly facilitated the partnership.

The agreement will also support financial and technology education programs, internships, and career opportunities for Kansas student-athletes. This is the second Big 12 school to unveil a jersey patch deal, following Oklahoma State's agreement with the Osage Nation last week. Learfield has brokered 13 of the 21 jersey patch deals announced nationwide.

Kansas Athletic Director Travis Goff stated that the partnership 'transcends' a simple jersey patch, bringing the story of Ripple to life. The deal comes as XRP's price was down more than 5% over the past 24 hours amid a broader sell-off in the cryptocurrency market.