Ripple Places XRP Branding on University of Louisville Basketball Court
Ripple has signed a multi-year partnership with the University of Louisville athletics program that will place XRP branding on the school's basketball court. The XRP logo will appear permanently on Denny Crum Court at the KFC Yum! Center, where Louisville's men's and women's basketball teams play home games.
The Ripple deal covers both Louisville men's and women's basketball programs. The XRP logo will also be displayed on television-visible courtside signage, other KFC Yum! Center placements and promotions, Louisville's digital and social platforms, and radio broadcasts for both basketball programs.
Louisville Vice President and Director of Athletics Josh Heird described Ripple's selection of the program as deliberate. 'Ripple was very intentional about aligning with premier basketball brands, and we're proud that Louisville was one of the programs they identified.'