Ripple Scores Big with Florida Gators Sponsorship Deal

Ripple has secured a major sponsorship deal with the University of Florida's athletic department. The agreement will feature XRP branding on the playing surface at Ben Hill Griffin Stadium in Gainesville, specifically at both 25-yard lines.

The partnership marks a significant milestone for Ripple, as it becomes one of the most prominent venues in college sports to feature a cryptocurrency logo.

The financial terms were not disclosed by Ripple or Florida Athletics, but a source familiar with the negotiations told The Associated Press that the agreement is expected to generate $5 million per year for Florida. This comes as college sports programs face increasing financial pressure, and the NCAA began permitting corporate advertisements on college playing surfaces in 2024.

Ripple previously announced a separate multi-year deal with the University of Kansas, which featured XRP patches on the uniforms of Kansas athletic teams.