Ripple Scores Big with Louisville Basketball Partnership

Ripple is expanding its sports sponsorship campaign by partnering with Louisville Athletics to feature XRP branding at home games in the Denny Crum Court.

This deal marks Ripple's next step in trying to gain mainstream recognition for XRP, following a similar partnership with Kansas Athletics earlier this year and another with the University of Florida.

The presence of XRP branding will be highly visible around one of the university's most prominent sports programs, bringing exposure to the Ripple brand beyond the typical Bitcoin channels.