Ripple Takes XRP Branding to University of Florida's Football Field

Ripple has signed a multi-year marketing deal with the University of Florida's Athletics department, marking its latest push into college athletics. The agreement will see the XRP logo appear on the field at Ben Hill Griffin Stadium and other digital properties.

The partnership also includes Ripple's commitment to supporting financial and technology education for student-athletes and the broader campus community, covering both traditional finance and digital assets.

This is not Ripple's first foray into college athletics - it previously struck a deal with the University of Kansas Jayhawks' basketball team in 2024. The branding blitz comes as XRP's price has held steady without much movement, currently trading around $1.41.