Ripple's Vertical Integration Playbook Powers RLUSD Growth
Ripple's RLUSD stablecoin has seen rapid growth in market capitalization and transaction activity, reaching $2.345 billion and $750 million daily transfers respectively.
This success is attributed to Ripple's strategy of vertical integration, which involves acquiring key components of the financial infrastructure such as prime brokers and treasury management platforms.
The acquisition of Hidden Road for $1.25 billion has granted RLUSD access to 300 institutional clients with zero haircut, while the acquisition of GTreasury's treasury management platform provides direct access to 1,200 corporate treasurers processing over $13 trillion annually.
This integration is being tested through high-profile partnerships such as a collaboration between DBS and Franklin Templeton, which enables 24/7 trading of tokenized money market funds.