Roundtable Launches USDC Media Payments Platform on Coinbase

Nasdaq-listed company Roundtable has launched a USDC media payments platform in partnership with Coinbase. The platform uses USD Coin (USDC) to settle advertising transactions through smart wallets connected to journalists' Coinbase accounts.

The agreement transfers 21 media brands, hundreds of journalists, and about $100 million in advertising business to the platform under a 10-year deal. This puts stablecoin payments at the center of Roundtable's media operations.

Former British Prime Minister Liz Truss joined Roundtable's board on September 18 and is scheduled to promote the platform to British media in London this week.