Saylor Sees $160B Opportunity in Coexisting Bitcoin Issuers

Michael Saylor, executive chairman of Strategy, believes that Bitcoin issuers can coexist without competing with each other. He estimates that a 0.1% allocation from traditional capital markets would amount to a $160 billion opportunity for Bitcoin.

In a recent discussion, Saylor argued that companies like Strategy and Strive can attract different investors while expanding the broader market for Bitcoin-linked capital, credit, and equity products. He notes that Bitcoin treasury companies don't have to engage in a direct zero-sum game, where one company's gain is another's loss.

Saylor sees the relationship between Strategy and Strive as proof that Bitcoin treasury companies can exist in the same ecosystem as competitors and customers. In March 2026, Strive invested $50 million in Strategy's credit product, STRC, demonstrating that companies can work together to bring more investors, liquidity, and financial products into the Bitcoin market.