SoFi Technologies Partners with Kraken to Boost Crypto Offering

SoFi Technologies has formed a partnership with Payward, parent of Kraken, that links SoFi's Big Business Banking and SoFi Exchange Network with Kraken's trading and prime brokerage platform.

The tie-up gives SoFiUSD, the company's stablecoin, a listing on one of the world's largest digital asset venues while adding Kraken Prime liquidity and around-the-clock settlement rails to SoFi's crypto offering.

SoFi Technologies' investment narrative has been reshaped by this move, with a focus now on SoFiUSD, Big Business Banking, and the SoFi Exchange Network.

The company's growth story is built on the idea that its digital, all-in-one finance platform can add members, deepen product usage, and shift revenue toward capital-light fees.

However, this partnership with Kraken raises the bar for risk controls, operational uptime, and regulatory compliance around SoFiUSD and crypto services.

The company's forecasts put fair value at $19.92, a 9% upside from its current price of $18.22.