Sony-Backed Blockchain Soneium Partners with K-Pop Company DayOneDream

Soneium, the Ethereum layer-2 blockchain developed by Sony Group and Startale Group, has partnered with K-pop entertainment company DayOneDream.

The deal aims to put K-pop intellectual property, and the revenue tied to it, onchain as tokenized assets via WAVIST, DayOneDream's K-pop IP tokenization platform.

Soneium's Head of Protocol, Yuji Kumagai, said that creators get a new way to raise funds for their work through tokenization, while fans and investors share in the value it creates.