Stablecoin Adoption Jumps 20% with Bank-Style Protections

A recent Visa survey reveals that US consumers are more likely to adopt stablecoins if they include bank-style consumer protections. The study, which polled 2,192 American adults in February and March of this year, found that interest in stablecoin usage could surge from 36% to 56% with the addition of fraud protections and deposit insurance.

The survey also showed that 64% of participants place greater emphasis on the entity providing a payment service rather than the technical infrastructure supporting it. This is reflected in the fact that consumer openness to stablecoin adoption increased from 36% to 45% when these digital currencies were presented as offerings from established financial institutions like their current banking partners.

The survey highlights the limited public awareness of stablecoins across the United States, with 56% of participants having no previous exposure to the concept. Among those with some familiarity, misconceptions persisted, with some incorrectly assuming stablecoins experience price volatility comparable to Bitcoin.

Visa's research emerges as industry participants anticipate implementation of the Guiding and Establishing National Innovation for US Stablecoins Act (GENIUS Act), which is set to be finalized in January 2027. The GENIUS Act framework will not automatically extend FDIC insurance coverage or explicit fraud protections to US-issued stablecoins at launch, but it does establish protocols designed to combat illicit financial activities involving stablecoin transactions.