Stablecoins are increasingly becoming integral to business operations, with new data from NOWPayments revealing a shift in their usage. Between January and July 2026, the combined share of SaaS and eCommerce businesses using stablecoins grew by 7.28 percentage points, reaching 55.54%. This marks a 15.08% year-over-year increase, indicating stablecoins are expanding beyond trading into the core infrastructure of digital businesses.
The data highlights that different business models require different stablecoin workflows. For example, SaaS companies need stablecoins to integrate with billing, checkout, and settlement processes, while eCommerce marketplaces must manage checkout, refunds, and payouts. Trading platforms, however, prioritize asset coverage, liquidity, and treasury controls. This diversity means businesses should define their workflow needs before choosing a stablecoin and network.
USDT on TRON emerged as a significant player, particularly in eCommerce, where it accounted for 54.58% of successful payments. In contrast, its usage was much lower in trading (12.04%) and SaaS (9.60%), underscoring the importance of tailored stablecoin strategies for different industries. Kate Lifshits, Commercial Director at NOWPayments, emphasized that businesses should focus on workflow requirements rather than just the stablecoin itself.
NOWPayments, which provides infrastructure for crypto payments and treasury management, supports over 350 cryptocurrencies and 30 stablecoins. The company's data suggests that stablecoin adoption is evolving to meet the specific operational needs of various sectors, marking a shift from speculative trading to practical business applications.