Steak 'n Shake Sees Sales Spike 13.8% After Adopting Bitcoin Strategy
Steak 'n Shake, a 92-year-old burger chain, has seen its sales jump by an impressive 13.8% after implementing a Bitcoin strategy.
The company has been funneling payments into a Strategic Bitcoin Reserve instead of cash, which it claims has led to the significant increase in sales.
But that's not all - Steak 'n Shake is also paying its hourly workers a $0.21/hour Bitcoin bonus, although employees must wait two years for it to vest.
The move has sparked debate among experts about whether this strategy is sustainable or just a marketing gimmick.