Crypto

Strategy Sells $250 Bitcoin-Themed Jordans in Store, No BTC Payments Accepted

Guavy AI Editorial Team Published September 9, 2026

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Strategy, formerly known as MicroStrategy, has launched a new line of Bitcoin-themed merchandise, including a $250 pair of customized Nike Air Jordans.

The shoes feature custom Strategy branding and are inspired by the original Air Jordan 1 design. However, despite their Bitcoin theme, they cannot be purchased with BTC, but rather through conventional payment methods like cards or Apple Pay.

Strategy has been a long-time proponent of Bitcoin, holding over 845,000 BTC acquired at an average price of $75,412. The company's executive chairman, Michael Saylor, has historically promoted Bitcoin as a store of value rather than for everyday purchases.

The launch of these shoes marks the latest addition to Strategy's growing line of Bitcoin merchandise, which includes items such as a $250 Nike Dunk, a $80 Bitcoin silk tie, and even a $50 'Bitcoin Strategy Game'.

Strategy Sells $250 Bitcoin-Themed Jordans in Store, No BTC Payments Accepted

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