Strategy Sells Record Amount of Bitcoin Without Diluting Shareholders
Strategy, formerly MicroStrategy, has made significant changes to its Bitcoin holdings. In early July 2026, the company sold approximately 3,588 BTC for around $216 million in a move that flew under the radar.
This sale was the largest single Bitcoin liquidation in Strategy's history and marked a shift from the company's previous 'never sell' stance on its Bitcoin holdings.
According to Dylan LeClair, Director of Bitcoin Strategy at Metaplanet, Strategy's decision to sell BTC without issuing new shares or suspending dividends was a significant move. It demonstrated that companies can manage their treasuries in more nuanced ways than simply holding onto assets.
This sale has implications for the corporate Bitcoin playbook, which may be evolving beyond the simple 'buy and hold' strategy championed by Strategy's CEO Michael Saylor between 2020 and 2025.