Strategy Inc. is making another move to boost its fundraising efforts by introducing daily dividends for its flagship preferred shares. Shareholders approved the change on Wednesday, marking the company's second attempt in less than five months to revive demand for its STRC preferred issue.
The shift to daily payments comes after Strategy adjusted its dividend schedule from monthly to semi-monthly in June. At the time, the price of the STRC preferred shares had declined alongside the value of Bitcoin, which the company has been accumulating.
Michael Saylor, co-founder and chairman of Strategy, has designated the preferred shares as the company's main funding source. The latest maneuver aims to jumpstart demand amid a challenging fundraising environment.