Strive CEO Predicts ASST Will Outperform Strategy in Next Bitcoin Bull Run

Strive CEO Matt Cole positions his company as the likely leader among Bitcoin treasury firms in the next bull market, outlining seven principles on competition in a post on X. Cole argues that Strive and Strategy should collaborate to expand the market for Bitcoin-backed digital credit rather than compete for the same investors. He claims Strive has twice Strategy's amplification ratio, a key metric comparing a company's preferred stock and debt to its Bitcoin holdings. Strive's ratio stands at 51.4%, all from SATA preferred shares, while Strategy's is roughly 25%.

Cole predicts Bitcoin could reach $400,000 to $500,000 by late 2029, driven by a potential US debt crisis. He downplays any rivalry with Strategy, noting that both firms have copied innovations from each other. He emphasizes the importance of multiple issuers to accommodate large institutional buyers, citing issuer limits.

Strive recently acquired 2,000 BTC for $169 million, bringing its total to 29,462 BTC, while Strategy holds 848,000 BTC. At the time of writing, ASST was trading near $30, up 137% in three months but down 42% over a year. SATA offers a 13% daily dividend, compared to Strategy's STRC at 12%. Cole concludes that competing and collaborating are not mutually exclusive.