Strive CEO Says Tokenized Stocks Won't Impact Bitcoin Treasury Companies

Strive CEO Matt Cole made waves in an interview this week when he stated that tokenized stocks won't impact Bitcoin treasury companies. According to Cole, the model of buying and holding Bitcoin is a winning strategy.

Cole claimed that Strive 'never sold a single Bitcoin' throughout the bear market, instead choosing to buy more through its Variable-Rate Series A Perpetual Preferred Stock (SATA). As a result, the company's holdings now stand at over 26,000 BTC. This puts Strive in the top 10 public Bitcoin treasury companies.

The Flywheel effect is also on Strive's side: if the price of Bitcoin rises more than 13%, the company outperforms it due to its SATA paying a 13% yield distributed daily. In 2026, this strategy paid off as Strive returned over 100% while Bitcoin was roughly flat.

Cole pointed out that many other treasury companies launched straight into the bear market and have since struggled with bad debt terms. However, he expects some of these companies to 'surprise people' by succeeding despite these challenges.