Travala's AVA Smart Program Hits 170k Members, Aims for 30% Locked Supply
Travala's AVA Smart Program has reached an impressive milestone of over 170,000 members, representing a 110% year-on-year growth. This loyalty program is part of Travala's crypto-native travel platform and offers various benefits to its users, including discounts on payments made in AVA.
The program currently has around 16% of the circulating supply of AVA locked, with approximately 12.1 million AVA held across both the program and AVA+ Rewards. To encourage further growth, Travala has introduced new lock levels for its members, requiring double the current amount of AVA to be locked for each tier.
According to Steve Hipwell, Lead Contributor at the AVA Foundation, having 16% of AVA's circulating supply locked within a travel loyalty program demonstrates genuine real-world utility. The foundation aims to lock 30% of the token's supply in the long term.