Travala's Crypto Loyalty Program Hits Milestone, Targets 30% Token Lock
Travala's crypto loyalty program, AVA Smart Program, has reached a milestone of over 170,000 members, representing a 110% year-on-year growth as of August. This significant increase in membership reflects the growing adoption of blockchain technology and its applications in traditional industries, such as travel.
The new lock levels for the AVA Smart Program introduce a more stringent requirement for members to participate in the program's benefits. According to the announcement, new Smart memberships will require double the current AVA lock for every tier from November 1st, 2026 onwards. Existing members will not be affected by this change and can choose to move to the new levels after implementation.
The long-term goal of the AVA Foundation is to have 30% of the AVA token's circulating supply locked within the program. With approximately 16% already locked, this target seems achievable in the near future. The AVA Smart Program provides travel perks and other benefits to Travala customers, including AVA payment discounts, AVA loyalty rewards, and other incentives.
Travala has seen significant growth in its user base, with over 1.87 million monthly active users and $113 million in gross revenue generated in 2025. The company's commitment to cryptocurrency adoption is evident through its acceptance of over 100 leading cryptocurrencies alongside traditional payment methods.