Travala's Crypto Loyalty Program Reaches 170K Members, Aims for 30% Locked Supply

Travala's crypto loyalty program, AVA Smart Program, has reached a milestone of 170,000 members, an increase of 110% year on year. This represents a significant adoption rate for the platform, which aims to lock 30% of its circulating supply in the long term.

The current level of locked AVA is around 16%, with approximately 12.1 million tokens currently held within the program and AVA+ Rewards. To encourage further adoption, Travala has introduced new standard lock levels for the AVA Smart Program, which will require double the current AVA lock for every tier.

Existing members are grandfathered in and can choose to move to the new levels after implementation, increasing the eligible AVA for the AVA Smart Bonus. If all existing members were to take advantage of this option, locked AVA could reach around 20 million, representing approximately 27% of circulating supply.

The AVA Foundation's long-term goal is to have 30% of its circulating supply locked within the program. According to Steve Hipwell, AVA Foundation Lead Contributor, 'Having 16% of AVA's circulating supply locked within a travel loyalty program demonstrates genuine real-world utility.'