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Trump Media Posts Massive Loss, Boosts BTC Holdings

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Trump Media reported a $238 million net loss in Q2 2026 due to $190.4 million in unrealized losses on digital assets.

The company sold $159.6 million in BTC securities in July and reinvested the proceeds into direct Bitcoin purchases, increasing its total holdings to around 14,139 BTc, valued near $890.5 million.

Trump Media is shifting its crypto treasury strategy from pure accumulation to active management, including hedging, options, and yield strategies to manage volatility and improve balance-sheet productivity.

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