UK's Top AI Search Consultants Help Businesses Adapt to AI-Powered Discovery

The way people discover businesses online is undergoing significant changes due to the rise of artificial intelligence (AI). Instead of relying solely on Google, users are increasingly turning to AI-powered search platforms like ChatGPT, Google AI Overviews, Perplexity, Claude, and Gemini for recommendations, comparisons, and buying advice. This shift has given birth to a new discipline known as AI Search Optimisation, also referred to as Answer Engine Optimisation (AEO), Generative Engine Optimisation (GEO), or LLM SEO.

According to the London Post's 2026 list of top AI search consultants in the UK, Tom Riley takes the top spot. With over ten years of experience in SEO and a strong commercial track record, Riley integrates traditional SEO expertise with modern AI visibility strategies to drive measurable business outcomes. His approach focuses on helping businesses become recognised authorities within their industry, rather than just aiming for high rankings.

Other notable consultants on the list include Itamar Blauer, who specialises in entity-first AI SEO, and Luca Tagliaferro, who combines technical SEO with digital PR and AI search consulting. Rob May is highlighted as a top choice for international brands, while Steph Andrusjak excels in content-led SEO. Andy Frobisher offers integrated AI search strategies, and Victoria Olsina is the go-to expert for finance, crypto, and Web3 industries.