UofL Athletics Partners with Ripple for Multi-Year Deal

The University of Louisville Athletics department has announced a multi-year partnership with Ripple, a leading provider of blockchain-based enterprise solutions. As part of this agreement, XRP branding will become a permanent fixture on Denny Crum Court for every Louisville home game.

XRP is a cryptocurrency that allows for fast, low-cost money movement, settling transactions in 3-5 seconds at a fraction of the cost of traditional banking. The partnership also includes additional in-venue branding and promotions throughout the KFC Yum! Center.

Ripple will also support financial and technology education for University of Louisville student-athletes and the campus community, covering both traditional finance and digital assets.