$USDC Gets Matchday Exposure as Chelsea Partners with Circle

Circle has partnered with Chelsea Football Club to brand its USDC stablecoin on the team's jerseys for the 2026/27 season.

The deal makes $USDC one of the most visible digital assets in the world, aiming to increase recognition and familiarity among football fans.

Circle benefits from a larger reserve base, which earns interest on short-term US Treasury securities and Treasury-backed lending.

The company reported $668 million in reserve income for the second quarter, compared to $701 million in total revenue and reserve income.

The partnership is an experiment in crypto marketing, leveraging football's emotional appeal to attach itself to something people already care about.