Visa Survey Reveals Strong Stablecoin Interest in Asia Pacific

Visa's latest research reveals a growing interest in stablecoins among consumers in the Asia Pacific region. The survey, part of the Visa Consumer 360 study, polled 14,250 individuals across 14 markets and found that nearly half of the respondents are open to using stablecoins within the next five years. This marks a significant shift in consumer sentiment, as only 16% reported using stablecoins in the past year.

The study highlights potential use cases beyond crypto trading, including everyday spending, travel, and cross-border money transfers. For instance, 49% of consumers believe stablecoins could become a common way to move money across borders within five years. However, misconceptions persist, with 49% of aware consumers still thinking stablecoins are solely for buying and selling other cryptocurrencies.

Awareness of stablecoins is high, with 66% of consumers having heard of them. Yet, only 6% understand how they work, and 41% mistakenly believe stablecoins always increase in value. Trust remains a barrier, as 38% of aware but non-using consumers cite concerns about fraud or scams, while 36% point to a lack of understanding.

Visa is working with banks and regulated financial institutions to integrate stablecoin capabilities into familiar payment experiences. The company's Visa Stablecoin Platform aims to enhance security, compliance, and usability, making stablecoins more accessible and trustworthy for everyday transactions.