Visa Survey Shows Growing Stablecoin Interest but Trust Barriers Persist

Visa, a global leader in digital payments, has released new survey findings highlighting growing consumer interest in stablecoins across the Asia Pacific region. The research indicates that people are increasingly viewing stablecoins as practical tools for everyday spending, travel, and cross-border money movement, rather than just as crypto-trading instruments. However, limited understanding and trust issues remain significant barriers to wider adoption.

According to the survey, 46% of consumers in Asia Pacific say they are likely to use stablecoins within the next five years, up from just 16% who have used them in the past year. Interest is particularly strong in areas like online purchases, travel spending, and overseas shopping. Nischint Sanghavi, Head of Digital Currencies at Visa Asia Pacific, noted that consumers are beginning to see the potential of stablecoins for everyday transactions, particularly in online purchases, travel, and cross-border transfers.

Despite this growing interest, misconceptions about stablecoins are widespread. Nearly half of the consumers aware of stablecoins believe they can only be used to buy or sell other cryptocurrencies. Additionally, 41% mistakenly think that stablecoins always increase in value. Trust is another major concern, with 38% of aware but non-using consumers citing fears of fraud or scams, and 36% pointing to a lack of understanding.

Visa is working to address these challenges by collaborating with banks, regulated financial institutions, and payment partners to integrate stablecoin capabilities into familiar payment experiences. The company's Visa Stablecoin Platform aims to enhance security, compliance, and usability, making stablecoins more accessible and trustworthy for everyday use.