XRP Courts US College Sports in Broad Branding Push

Ripple has secured permanent XRP branding on the University of Louisville's home basketball court as part of a multi-year partnership.

The agreement covers men's and women's basketball, TV-visible signage, radio broadcasts, and the university's digital platforms.

Standard Chartered forecasts that XRP will reach $19.60 by 2029, requiring a roughly 1,374% increase from its current price of around $1.33.

Ripple has also partnered with the University of Florida, placing XRP branding on Ben Hill Griffin Stadium's field for the 2026 football season.

The company is expanding its presence in US college sports as part of a broader strategy to increase visibility and exposure for XRP.