XRP Takes Center Stage at University of Florida's Football Stadium
Florida Athletics has announced a multi-year partnership with Ripple that will put XRP branding on the field at Ben Hill Griffin Stadium starting with the 2026 season. The deal will afford XRP widespread access to the Gator sports network, along with a portion of education on traditional finance and digital assets.
The XRP logo will be prominently displayed in 'The Swamp' at Ben Hill Griffin Stadium, as part of the partnership. Ripple's logo will also be featured in Florida Athletics' marketing materials on the Internet and event branding.
Florida Athletic Director Scott Stricklin called Ripple an innovative financial technology company and said the partnership is a marriage between two organizations with technology and forward-thinking concepts.