EU Targets Nine Video Game Companies Over Digital Currency Practices
The European Commission has taken action against nine video game companies for their digital currency and pricing of in-game items. The commission is following up on the Consumer Protection Cooperation Network's Key Principles on in-game virtual currencies, which were released in March 2025 to promote transparency and fairness.
The CPC Network found that a 'high number' of companies had not made any changes to their games despite public guidance and extensive talks with the gaming industry. The companies include Activision Blizzard UK, Mojang AB, Riot Games Limited, Supercell Oy, and Ubisoft EMEA SAS.
The European Commission is focusing on seven core principles, including clear and transparent pricing, not forcing unwanted currency purchases, and protecting vulnerable consumers. Games must now show the actual price of in-game items in real-world currency, not use multiple currencies to obscure costs.