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GBP/USD Rally Continues as Weaker US Data Eases Dollar Demand

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The Pound to US Dollar exchange rate has strengthened as softer US economic data and improving market sentiment reduced demand for the US Dollar.

At the time of writing, GBP/USD was trading around $1.3479, up approximately 0.2% on the day.

This comes after a disappointing batch of US economic data, including a weaker-than-expected ADP employment report showing private-sector payrolls increased by just 44,000 in July.

The latest data has reinforced expectations that Friday's non-farm payrolls report could also disappoint, which could extend the GBP/USD rally.

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