Marble Mountain Ski Resort, one of the largest in Atlantic Canada, continues to face financial challenges despite its significant impact on the local economy. The resort has not been profitable in years, relying on nearly $1.5 million in annual funding from the provincial government. However, its general manager, Richard Cormier, emphasizes its role in boosting the west coast's winter economy, citing increased revenue for local businesses during the 2025-26 season.
The 2025-26 winter season was particularly strong, with season pass sales nearly doubling and 12,000 lift tickets sold. This success was attributed to abundant snow and strategic marketing efforts targeting local professionals and families. The resort's marketing director, Antonio Shano, noted positive feedback and plans to maintain momentum with early bird season passes priced at $429 for adults and $215 for those 21 and younger.
Despite the financial struggles, the resort's aging infrastructure requires continuous maintenance. The Lightning Express chairlift, the only operational one, costs about $200,000 annually to maintain. The provincial tourism department reaffirmed the importance of investing in safe and reliable operations, allocating $956,000 in operational funding and $500,000 in capital funding for the 2025-26 season.
As the resort prepares for the upcoming season, management and staff are hopeful for another successful year, banking on good snowfall and increased visitation from the east coast of the island.