OneStream Live Brings Shoppable Product Cards to Live Streams
OneStream Live has introduced Live Sales, a video commerce toolkit that enables creators and businesses to turn any broadcast into a storefront. Viewers can buy products directly from shoppable product cards displayed on screen during a live stream.
The tool allows sellers to attach up to six images per card and set them to rotate while the card stays on screen. Each card carries a title, short description, price, and scannable QR code that links straight to the seller's own product page.
Prices can be set in 28 currencies, including the US dollar, euro, British pound, and Singapore dollar. Sellers can also use Instant QR and Promo QR formats, which turn any link into an on-screen code for newsletter signups or campaigns.
American shoppers have grown comfortable buying products through livestreams, with US ecommerce sales growing nearly 50% in 2025 to $14.64 billion. The share of US adults who buy from livestreams has climbed from 25% in 2024 to 34% this year.