Singapore Airlines Takes Loyalty Ecosystem Down Under

Singapore Airlines has launched KrisShop in Australia, giving customers access to premium gifts, beauty products, and more. With this move, Australians can now use their miles to shop on KrisShop Australia, earning up to four miles per Australian dollar spent.

KrisShop offers a range of brands, including Antler, Bose, Smeg, Dyson, SharkNinja, Pandora Australia, and Samsung. The platform also provides domestic delivery options and lower shipping costs compared to overseas purchases.

The launch marks an exciting new chapter for Singapore Airlines' loyalty ecosystem in the region, according to Tzipi Avioz, CEO Asia Pacific and Japan at e-commerce platform Mirakl. KrisShop can expand its curated offering, localise the customer experience, and create more opportunities for KrisFlyer members to earn and redeem rewards.

To mark the arrival, KrisShop Australia will offer launch promotions throughout August, including discounts on selected products and bonus KrisFlyer miles opportunities.