$15M Funding Boost for Enso's AI Agents to Get Companies Noticed Online
Israeli startup Enso has raised $15 million in a Series A funding round to expand its AI agents, which help companies adapt to changing search, social media, and AI platforms. These agents continuously monitor multiple platforms, test opportunities, and act on them while they still matter, according to Enso's founder Mickey Haslavsky.
The company's technology is designed to address the new challenge of getting noticed in answers generated by AI tools like ChatGPT, Claude, Perplexity, and Google's own AI systems. The traditional marketing approach of mastering Google search, buying ads, and building a presence on social media is no longer sufficient.
Enso's AI agents can monitor platforms continuously, test changes in content and distribution, and measure the effect on visibility. They work across traditional search, sales outreach, online communities, newsletters, and social media. The company also places people inside the process to connect the AI agents with a customer's existing marketing and sales operations.
The approach is called 'Agentic Growth Hacking' by Enso's founder, who is also using this term as the title of a forthcoming book. The company publishes research from its experiments, including those that fail, and maintains open-source reference tools. Marketing teams can spend months building strategies around channels that change before they see results.
MoreTech Ventures sees the uncertainty in marketing as an opportunity and has led the $15 million funding round. The round brings Enso's total funding to $23 million. Enso currently works with companies including Papaya Global, MyHeritage, Natural Intelligence, Winn AI, and Israel Canada.