$8.5 Billion Restaurant Overhaul: McDonald's Bets on Tech-Driven Revamp
McDonald's is embarking on an ambitious $8.5 billion restaurant makeover to stay competitive in the fast-food market. The company plans to modernize its global restaurants over the next decade, focusing on automation and improved kitchen operations.
The effort aims to increase efficiency and productivity, as well as improve customer experience through new technologies like AI-enabled drive-thru ordering systems and self-service kiosks.
McDonald's is also introducing a protein-focused menu in the US and other markets, including hand-breaded chicken sandwiches and wraps. The move comes amid growing demand for smaller, more protein-packed meals, with 60 million Americans actively seeking more protein in their diet, according to company research.