AAPL Surges on iPhone 18 Fold Momentum
Apple's stock has been on an upward trend since its reveal of the iPhone 18 Fold, which sparked a surge in momentum. The company's shares jumped by +3.56% to $326.57 on September 10 and continued to climb to $332.48 on September 11. This represents a significant outperformance compared to the S&P market, which fell during this period.
The iPhone 18 Fold is expected to drive Apple's revenue in the coming quarters, with Morgan Stanley predicting $14 billion in December quarter revenue and Citi estimating 7-8 million units sold in the second half of 2026. However, some bears argue that the foldable phone may cannibalize sales from other Apple products such as the MacBook and iPad.
Apple's Q3 FY2026 earnings report is expected to be released late October, with consensus estimates projecting $1.98 EPS and $112.84 billion in revenue. The market has priced in a significant increase in revenue driven by the iPhone 18 Fold, but history suggests that Apple's stock often rallies after an iPhone launch.