AAPL Ticks Up as Apple Prepares to Unveil its First Foldable iPhone

Apple is poised to make a significant entry into the foldable market with its first-ever foldable iPhone, expected to launch around September 9. The device will reportedly be priced at over $2,000 and feature a durable and pocketable design with iPad-like app layouts when unfolded.

The absence of a telephoto camera and Face ID might raise eyebrows, but Apple's move into the foldables market could still have a significant impact on consumers. Analysts are optimistic about the iPhone 18 Pro and Pro Max sales, which are estimated at 20-22 million units in the third quarter.

Apple is late to the foldable market, with Samsung, Huawei, and Google already established players. However, its huge installed base and brand could introduce millions of consumers to foldable phones for the first time.